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  • TitleHIRONIC AND MASTERN AMERICA COLLABORATE FOR US MARKET EXPANSION
  • Hit892
  • Date24-02-15 13:11

HIRONIC, a pioneering Korean medical device manufacturer, has joined forces with Mastern America, the US subsidiary of Mastern Investment Management, in a strategic alliance aimed at strengthening their foothold in the competitive US market.

The partnership was formalized through the signing of a four-party memorandum of understanding involving HIRONIC, Mastern America, the city of Taylor, Texas, and the Taylor Economic Development Corporation (EDC). The signing ceremony, held at the prestigious JW Marriott Hotel Seoul, witnessed the presence of key stakeholders, including Sangwon Lee, CEO of HIRONIC; Joseph Oh, CEO of Mastern America; Brandt Rydell, Mayor of Taylor; and Ben White, CEO of Taylor EDC.

This agreement marks a strategic move for HIRONIC, known for its innovative skincare medical devices, as it aims to establish a production plant in Taylor, Texas. Mastern America, leveraging its expertise in real estate services, will play a pivotal role in providing support for various aspects of the project, including property acquisition, financing, development, construction management, and sales.

Taylor, located in close proximity to Austin, Texas, has emerged as a promising destination for high-tech ventures, owing to concerted efforts by local authorities and economic development entities like Taylor EDC. Tax incentives and other benefits will be provided to streamline the real estate development process for HIRONIC's expansion endeavors.

Sangwon Lee, CEO of HIRONIC, expressed gratitude for the partnership, highlighting the strategic advantages of setting up a production facility in the US, including enhanced access to North and South American markets and cost efficiencies in logistics. He also thanked Mayor Brandt Rydell and Ben White, CEO of Taylor EDC, for their unwavering support and collaboration throughout the negotiation process.

With HIRONIC's ambitious plans for expansion and Mastern America's commitment to facilitating this growth, the partnership between these two entities holds immense promise for driving innovation and delivering cutting-edge medical solutions in the dynamic US market.​


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